“Either you fly or you don’t,” says Arie van Bennekum about the shift towards agile working methods. He himself co-authored the ‘Agile Manifesto’ and is a Thought Leader at Wemanity. He has been helping companies implement agile working methods for decades. The method originated in the field of software development and is now also used in marketing and human resources departments.
Who writes here?
I am a product owner in marketing at Mercateo and have been working with agile teams for years. In my view, the beauty of the agile method of working lies in the fast implementation of new projects. For me, agility is the energetic alternative to the classic ‘we’ve always done it this way’ style of project management.